![]() ![]() The Reporting dashboard is much like a digital bulletin board – a place to pin all of your most important sales and marketing reports. ![]() No matter if you oversee one marketing channel, one sales pipeline, or manage a full sales or marketing team, the dashboard will be applicable regardless of how advanced you are. One of the most brilliant aspects of the new HubSpot Reporting tools is how flexible it is for pretty much anyone, in any organization. ![]() Here are 6 features of the new Reporting tool that HubSpot customers are excited about:ġ) The usefulness for everyone in sales and marketing Rather than switching between various tabs, software tools, account log-ins and interfaces, you’ll have one login, one username and one password to access all of your sales and marketing reporting needs. With the HubSpot Reporting add-on anyone from marketing or sales will be able to create a customized dashboard that tracks all of the key metrics they are accountable for as well as their progress towards their goals. ![]() HubSpot Reports is a central dashboard that combines all of your marketing and sales reports into one interface. The announcement during today’s keynote at the INBOUND conference in Boston was met with great excitement from the crowd of more than 10,000 inbound marketers. HubSpot customers have been asking for better reporting capabilities and that is exactly what the new Reporting tool delivers. The Reporting add-on allows every HubSpot user in your company to create a customized reporting dashboard that highlights the metrics that matter most to them. This is exactly why HubSpot customers are so excited about the new Reporting too. There is never really one metric that accurately sums everything up, instead there are typically quite a few key performance indicators (KPIs) to consider. On top of this, reporting continues to become more complex as your company grows and expands into more sales verticals. Inbound marketers need to be reporting on everything they do from the number of leads they have generated, to the conversion rates of their landing pages, and the revenue their efforts have resulted in. Even with all of the analytics tools we have at our disposal, reporting continues to be a challenge. ![]()
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